Software solutions for Media Predictive & Data Analytics: Provide your advertisers with a winning partnership

Media companies are expected to be able to make sense of the explosion of data to inform decision-making, identify quality opportunities and bring attention to potential issues before they happen. This is a tall order. Also, today’s advertisers are not just looking to develop campaigns for their products. They want to work with agencies who take a more consultative approach that will bring the best possible return on investment.

Transform data into action – and action into revenue

Data analytics is a critical tool to provide advertisers and clients with the proper targeting, trends and information that show them the results of their campaigns.

HSO’s DynamicsAdvantage solutions for Predictive & Data Analytics use the power of the Cloud, Power BI, and Microsoft Customer Insights to deliver powerful, easy-to-use data visualization, data mining, and predictive analytics tools that transform your data into actionable information, enabling your business to maximize revenue and minimize costs:

• Accurately gather, dissect and analyze historical campaigns, industry data, all using a single user-friendly platform
• Get media-centric business intelligence and analytics that consolidates the vast quantities of data stored across your sales, operational and financial systems — unlocking the secrets held within
• Empower your sales, traffic, programming and finance groups to make better data-driven decisions presented through interactive and intuitive dashboards, visuals and reports focusing on your Key Performance Indicators (KPIs)

With Customer Insights, media companies can turn challenges into opportunities by gaining the ability to:

• Predict audience interests and behavior
• Offer insights into customers and prospects
• Gain insight into customer and site visitor behavior and preferences
• Gather more accurate data about clients
• Get faster access to information about client behavior and use of their site/platforms
• Perform data segmentation based on source (behavioral, subscription, social media)
• Proactively adapt to changing consumer patterns from unforeseen events such as the COVID-19 pandemic

A month’s work in a minute? No problem

You can quickly access and consolidate data across multiple systems to uncover information that typically takes weeks or months to compile — if at all. Once a dashboard or report is built, you can make it instantly available through a browser or mobile device. Effortlessly analyze workflows, profitability and operations with extensive filtering, drill-downs and visuals.

The benefits are impressive

Unified view — with real-time access via mobile, web, and portals

Media-centric — innate awareness of impressions, CPM, spots, units and more

Multi-source systems — rapidly combine traffic systems, CRM, ERP, Excel, rate cards, operations data and other related business information

Predictive analytics — identify opportunities earlier as well as potential revenue misses

Intuitive and simple-to-use — easily develop and reuse powerful dashboard, operational and ad-hoc reporting

Alerts and Notification — Time and event-triggered alerts, to deliver key information to stakeholders by subscription, time or event

Advanced Analytics – Power BI combined with Azure Machine Learning and Cortana Analytics delivers powerful artificial intelligence driven insights to determine patterns and predict trends before issues escalate

All-round performance enhancement

We design and build business intelligence applications for digital media companies to enable them in:

• Ad Targeting
• Ad Performance
• Ad Sales Analysis and Inventory Forecasting
• Revenue forecasting by agency, advertiser, brand, period, services and more
• Opportunities by probability of closing
• Total amount spent by advertiser or by industry, with filters by agency brand and period
• Flexibility to create your own views and dashboards using data from your CRM, ERP and related data sources
• Data Predictive Services – Azure ML and Cortana Analytics
• Include Data from Any Source
• Flexible Dashboards with Easy Customizations
• Easy Filtering and Drill-Down To Uncover Trends