On-Demand Webcast: The Power Couple of PIM & eCommerce feat. Special Guest Forrester Research
See how manufacturers and B2B companies unify product experiences across online and offline channels
Description:
The way that manufacturers reach their customers has changed. Online and omnichannel experiences are driving new selling strategies in manufacturing and B2B industries. This trend has existed for years but has recently been accelerated.
High-performing manufacturers have prioritized their digital transformation and are leveraging eCommerce and Product Information Management (PIM) together to adapt to changing market realities. Offering online self-service and applying customer data from all sources to enable frictionless unified commerce experiences is what drives modern organizations today.
Hear from Forrester senior analysts Joe Cicman and Amanda LeClair how Product Information Management and eCommerce complete and enrich each other. Learn how you can have product data drive product experiences across online and offline channels and increase bottom-line results.
Key takeaways from this webinar:
- Hear from leading Forrester analysts on how they perceive the current and future market
- How PIM & eCommerce strengthen each other and scale bottom-line result
- How personalized storefronts are a differentiator in B2B manufacturing markets
- Direct take-aways when starting your next eCommerce project
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