As a government municipality, you are constantly challenged by understanding your data and utilizing it to make key decisions. What if you could create a 360-degree view of your constituents, with predictive analytics, to make recommendations for next best actions? It’s not only possible, but it’s surprisingly easy—with Microsoft’s Customer Insights and the Power Platform.

Watch the demo below by Mike Hammons, Director of Business Intelligence at HSO, who takes you through mapping, matching, and merging constituent data to create a comprehensive view that provides immediate value.

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