New addition expands HSO’s expertise and capabilities in strategic Process Manufacturing vertical

Process manufacturers have been plagued by economic disruption, supply and labor shortages, regulatory changes and broad shifts in consumer behavior in the last few years. As a result, HSO has experienced a strong demand for its industry IP, cloud solutions, implementation capability and advisory services to address these challenges.

To meet this demand and accelerate our capacity to serve our customers and partners in Process Manufacturing, HSO is pleased to announce the addition of Emir Dobraca to the US industry team.

With progressive, cross-functional experience on both the product and implementation side, Emir joins us from Microsoft, where he was an accomplished enterprise sales executive. His understanding of process manufacturing allows him to provide a consultative approach to business transformation that helps customers achieve more. He brings to HSO a demonstrated track record in identifying opportunities for improvement and implementing processes that promote efficiency, profitability, and customer satisfaction throughout the sales life cycle.

“Process Manufacturing is a large part of my DNA,” says Emir. “I think there is a significant opportunity for HSO to grow in this space, leveraging their global customer footprint to build upon the success within their US practice.”

Through this strategic hire, HSO is deepening and expanding our capabilities and expertise to better serve our customers in key process manufacturing verticals.

“When our customers are successful, we are too,” said Alan Khan, President of HSO US. “As manufacturing leaders look to gain more resiliency and carve a competitive edge, HSO is well-equipped, more than ever, to be their go-to business advisor for leveraging the Microsoft cloud in modern manufacturing.”

Learn more about HSO for Manufacturing

For more than 30 years, HSO has focused on helping organizations get sustainable results through the use of technology. Consistently ranked as one of the top Microsoft partners globally, we’re dedicated to helping businesses solve their toughest digital transformation challenges.

See how HSO is helping Manufacturing businesses like yours leverage a wide range of business applications designed to help your company achieve results. 

About HSO

HSO is a Business Transformation Partner with deep industry expertise and global reach, leveraging the full power of Microsoft technology to transform the way in which people work and how businesses operate, ultimately driving improvements in business performance for our clients.

HSO helps companies modernize business operations, adopt intelligent automation, deliver real-time performance insights and connect the enterprise – accelerating the impact of digital transformation based on Microsoft Dynamics 365, Microsoft 365, and Microsoft Azure.

Founded in 1987, HSO has more than 1,800 professionals throughout Europe, North America, and Asia and is one of the world’s top business solution and implementation partners and a member of Microsoft’s elite Inner Circle representing the top 1 percent of partners worldwide. For more information, please visit our website


Brenda Somich
Director of Marketing, Manufacturing & Field Service

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