Businesses are looking to gather more and more information about their customers, but not just the standard demographics. As customers become more discerning and demanding, you need to understand their buying behavior in the store and on line, how they prefer to research and purchase products, what they think of your products, how those products can be improved, and more.

With more knowledge about your customers, you can provide more personalized experiences and differentiate from your competition. Microsoft offers a tool in the Dynamics 365 family that does just that: Microsoft Dynamics 365 Customer Insights. Here’s an overview of what it does…and 6 reasons you should include it in your strategy.

What is Microsoft Dynamics 365 Customer Insights?

Microsoft Dynamics 365 Customer Insights helps companies build a deeper understanding of their customers. It gathers customer data from various sources and aggregates it in one place for analysis by applying Artificial Intelligence (AI) and Machine Learning (ML). Customer Insights provides a unified view of a company’s customers, allowing marketing, sales, and service staff to have the insights they need to personalize customer engagement.

Customer Insights comes with out-of-the-box Power Platform connectors to help users connect to various data sources (including Power Apps, Power BI, Access, Excel, Microsoft Graph, JSON, and REST APIs) and transform that data into the Common Data Model format. Customer Insights also comes with pre-built customer profiles that provide end-to-end views of the customer journey. Profiles can be easily customized and assigned measures and segments to get to the specific information you need for your business.

Why use Dynamics Customer Insights?

That sounds great, but why use Customer Insights rather than gathering information and analyzing it the way you do now?

Reason #1: Identify current, changing, and future trends – Customer Insights helps you identify changing customer tastes and buying patterns before your competitors do so you can be ready to meet constantly changing customer demands.

Reason #2: Get a handle on your inventory – With Customer Insights, you can anticipate product demand and maintain optimal inventory levels through low and high seasons so you always have the right amount of inventory on hand.

Reason #3: Make smarter business decisions – With the data gathering and analysis capabilities of Customer Insights, you will have the power to anticipate market changes and make proactive decisions to position your company to take advantage.

Reason #4: Improve your products and services – Customer Insights gives you the key to perhaps the most valuable information you can hope for: Feedback from your customers and target audience about their future needs for your product and how your products can be improved to be more effective. Combine this feedback in your customer profiles to help you create exactly the types of products they are looking for.

Reason #5: Integrate with customer feedback – With Customer Insights, you can include that customer feedback in your product profiles to see how customers rate them, along with suggestions for product improvements.

Reason #6: Everyone benefits – With Customer Insights, users don’t need to know complex development languages or SQL to get the information they need, for example: “When is the best time to reach my target audience, and which medium should I use?”

Start gaining more value from your data with Dynamics Customer Insights

Customer Insights is a powerful product that can add value to any organization trying to attract customers and keep them coming back. Whether you’re already a Dynamics 365 user or using other CRM software, look at Customer Insights to take your data intelligence to the next level.

Want to learn more? Contact the BI, analysis, and data visualization experts at HSO.